Fire in the Belly

An Essential Guide to Entrepreneurship from Someone Who's Done It

Passion is the key  to starting a business and being an entrepreneur. 

DJ Vallauri

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Take A Glimpse Inside The Book

Some Important Tips You’ll Learn

  1. Traits every entrepreneur should possess to be successful
  2. Must-Do points for starting your business
  3. Start-up costs needed to create a business
  4. Marketing yourself and your business within a tight budget
  5. Creating A Team Players & empowering your front line
  6. Becoming comfortable in Sales and building relationships
  7. Legal tips to handling uncomfortable situations

About The Author

DJ Vallauri is a serial entrepreneur whose expansive career includes years as a hospitality industry executive including sales, marketing and business development positions with companies such as Meridien Hotels, Reed Travel Group, American Airlines-AMR Information Services, Cendant's subsidiary WizCom International and Prime Hospitality Corp.

DJ also serves on the Hospitality Sales and Marketing Association International (HSMAI) Greater New York chapter  Advisory Board as the Director of Social Media.

In addition, DJ is the founder and CEO of a number of successful companies including two e-commerce businesses ( and, which he subsequently sold in early 1999.  

Most recently of these entrepreneural successes is Lodging Interactive, a digital marketing agency exclusively servicing the hospitality industry. DJ provides the overall company direction and continues to develop leading technology product and services for the hospitality industry. 

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